MAGiCYCLE stormed into the US e-bike market, capturing the minds and hearts of e-bike fans all across the nation and into Canada. The company had a lot to offer, and it didn’t take long for consumers to start paying attention. 

There was a void in the e-bike market that MAGiCYCLE filled very nicely. What void, you ask? There was a dearth of economically priced e-bikes that also provided strength, power, safety, and high quality. From the beginning, MAGiCYCLE was obviously committed to bringing consumers a high-quality product at a very reasonable price. In fact, no other brand competing in the same price range can equal the features and quality of every MAGiCYCLE.

Two E-bikes was a Great Start

MAGiCYCLE came into the market with two beautiful and powerful e-bikes, the 26′ fat tire Cruisers — one step-over and one step-thru.

MAGiCYCLE Cruisers

These are great rides, and it was somewhat unique that they came from a company that actually owned the e-bike factory. Many competing brands DO NOT own a factory, and simply sell “cookie-cutter” e-bikes from factories that supply products to several brands.

Why is this important? Consumers want to buy from companies that excel in quality control. Common sense tells us that is simply not possible when you don’t own the factory that makes the e-bikes. MAGiCYCLE manufactures every e-bike it sells, and has complete control of the process all the way from design to shipping. Quality control is a priority in the factory and in the selection of components. For example, MAGiCYCLE chooses to use name brand products for things like brakes, tires, batteries, etc. And you won’t find any no-name motors on a MAGiCYCLE!

Quality Creates Demand

The fast growth in MAGiCYCLE popularity fed a rising desire for more product choices. The MAGiCYCLE Design Team was equal to the task, and fans began to see hints about new styles on the drawing board. Today they are much more than hints, and the MAGiCYCLE line is vastly expanded. In fact, you can now choose from 8 gorgeous rides…the two original Cruisers pictured above, plus six more choices. Let’s take a look:

Cruiser Pro — 2 Choices, Step-Over and Mid Step-Thru

The lasting popularity of the original MAGiCYCLE Fat Tire Cruiser is undisputed, and it still provides a powerful, reliable, high-quality ride. MAGiCYCLE has passed along all the best features of the original and included them in the new models, such as the Magicycle Cruiser Pro.

Its 350 lb payload (total weight capacity) allows heavier riders to feel confident and safe while riding this gorgeous new e-bike. The bright and easy to read Color LCD Display remains the same, along with the combination of built-in lighting and an included rear rack/full fender package. These features help make the Cruiser Pro not only a top-quality commuter, but also the perfect all-terrain fat tire e-bike for trail riding and scenic cruising.

Magicycle Cruiser Pro

The Cruiser Pro models are equipped with the newly-improved hub motor and the new long-range 20 amp battery. That’s a very impressive combination giving Cruiser Pro riders 96 NM of torque. That torque is truly amazing, about the same as the torque of an 800cc motorcycle. Cruiser Pro owners can look forward to faster starts in heavy traffic, improved hill-climbing capability, and a range of up to 70 miles. Of course, range varies with rider weight, terrain, wind speed, and the rider’s pedaling.

The Magicycle Cruiser Pro also offers extended motor life. The life-extending redesign of this motor includes exceptional resistance to heat.

Ocelot Pro — 2 Choices, Step-Over and Mid Step-Thru

Many requests have been received for a Magicycle Cruiser that is more easily ridden by e-bikers as small as 4’10’ and yet also comfortable for riders up to 6’2”. The MAGiCYCLE Design Team has worked long and hard to perfectly meet the demand for such a bike. The introduction of the 20” Magicycle Ocelot Pro Cruiser is bringing fresh excitement to e-bike enthusiasts.

If you’ve dreamed of a smaller, stylish, quality cruiser that retains both power and comfort, this is it. The Ocelot has a laid-back beach cruiser styling…nimble, beautiful, comfortable. For riders uncomfortable with the big 26” cruisers, the Ocelot opens up a whole new world of cruising comfort.

Ocelot Pro

Ocelot owners will love the 750 watt motor with 1100 peak watts, supplied by the long-range 52 volt 20 amp battery. This one is a true step-thru design with 20″ fat tires…very convenient and comfortable for nearly all riders.

Jaguarundi Folding Step-Thru

Another superb addition to Magicyle line is the Jaguarundi Folding Step-Thru. This new e-bike is the ultimate in convenience. With it’s small form factor and folding capability, almost anyone has room for this Magicycle.

Indeed, the new Magicycle Jaguarundi Folding Step-Thru is the model that many riders will think of as the most user-friendly ride produced to date by Magicycle. It is a fun, powerful, and compact electric bike that can take you to work or the local park—and it can get you there on pavement or trail with comfort.

Magicycle Folding E-bike

Fat tire e-bikes are great fun to ride on all types of terrain, but their sheer size often makes them difficult to transport on a bike rack. Folding fat tire bikes are less common than more traditional frames, but they conveniently open the door to new possibilities. For example, you might need to toss your fat tire e-bike into the trunk or rear seat of your car. Even within your home, you might choose to fold it into a compact rectangle that fits nicely in a corner of the room. Or perhaps just fold down the handlebars to let the Jaguarundi rest neatly against a wall.

For city riders who don’t need to transport their bikes in car, the ability to fold means it takes up less space in the home, perhaps fitting in a corner or under a desk.

Lightweight Gold Commuter Step-Over

This racy beauty weighs in at a mere 56 pounds. In an e-bike world populated with a plethora of 70+ pound e-bikes, 56 pounds will be greeted with cheers. Many e-bikers look forward to easier mounting on bike racks for transportation, as well as much less effort in lugging it up a flight of steps. But don’t be fooled by the light weight — it’s still a very sturdy ride and brings a payload of 265 pounds.

Magicycle Commuter


The Gold Commuter features a 350 watt hub motor driven by a 52 volt battery, a combination that delivers outstanding power. It’s more than enough for this light weight commuter, and lives up to the MAGiCYCLE reputation for superior power. It’s also available in Milky Blue and Onyx Black colors.

Commuters and many other e-bike riders are all about ease of use and easy maintenance. This Gold Commuter is a no-throttle, no-shifter, super-simple ride. That makes operation of this e-bike very easy, and eliminates two potential maintenance items. And the drive chain isn’t a chain…it’s a belt. Again, that’s much easier to maintain, with no lubricant needed. Plus, a belt drive is very, very quiet!

Owners of the Gold Commuter will enjoy all the customary advantages that come with every MAGiCYCLE e-bike. Perhaps the greatest of these is quality control.

Remember, MAGiCYCLE is not a normal e-bike company. MAGiCYCLE owns the factory, and that factory has been producing quality e-bikes for more than 16 years. Every Magicycle begins with the award-winning Magicycle Design Team, originators of the amazing frame design that makes their e-bikes both visually appealing and reliably strong.

No matter which model you select, you’ll be very glad you decided on MAGiCYCLE!